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Privacy Policy

Last Updated: January 2025

At Lit Games, we take your privacy seriously. This Privacy Policy explains how Ideation Tech Limited ("we", "us", or "our") collects, uses, and protects your personal information when you use our mobile game application.

1. Information We Collect

1.1 Information You Provide

When you use Lit Games, we may collect the following information:

  • Account Information: When you create an account or make purchases, we collect information such as your email address and username.
  • Payment Information: When you purchase energy or other in-game items through PayPal, we collect transaction information. Please note that payment processing is handled by PayPal, and we do not store your credit card or banking information.
  • Communication Data: If you contact our customer support, we collect the information you provide in your communications.

1.2 Automatically Collected Information

We automatically collect certain information when you use our game:

  • Device Information: Device model, operating system version, unique device identifiers, and mobile network information.
  • Game Usage Data: Information about how you interact with the game, including levels completed, game progress, energy usage, and in-game purchases.
  • Performance Data: Technical information about app crashes, system activity, and hardware settings.

2. How We Use Your Information

We use the collected information for the following purposes:

  • Provide Game Services: To operate and maintain the game, process your energy purchases, and save your game progress.
  • Payment Processing: To process transactions through PayPal and fulfill your purchases of in-game energy.
  • Customer Support: To respond to your inquiries, troubleshoot problems, and provide technical assistance.
  • Game Improvement: To analyze game usage patterns, understand player behavior, and improve game features and performance.
  • Security: To detect, prevent, and address fraud, abuse, security risks, and technical issues.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Information Sharing and Disclosure

3.1 Third-Party Service Providers

We share your information with trusted third-party service providers who assist us in operating our game:

  • PayPal: For processing payments and managing transactions. PayPal's privacy policy governs their use of your information.
  • Cloud Service Providers: For data storage and hosting services (e.g., Amazon Web Services).
  • Analytics Providers: To help us understand game usage and improve user experience.

3.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests, such as:

  • Compliance with court orders, subpoenas, or other legal processes
  • Protection of our rights, property, or safety, or that of our users or the public
  • Investigation and prevention of fraud, security issues, or illegal activities

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Secure payment processing through PayPal's certified systems

However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Specifically:

  • Account Information: Retained while your account is active and for a reasonable period thereafter
  • Transaction Records: Retained for at least 7 years to comply with financial regulations
  • Game Progress Data: Retained while your account is active
  • Analytics Data: Typically aggregated and anonymized, retained for analytical purposes

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal obligations)
  • Data Portability: Request a copy of your information in a portable format
  • Opt-Out: Opt-out of certain data collection and marketing communications
  • Withdraw Consent: Withdraw consent for data processing where we rely on consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. Children's Privacy

Lit Games is intended for general audiences and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using Lit Games, you consent to the transfer of your information to these countries.

We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally.

9. Third-Party Links

Our game may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information to them.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on our website
  • Updating the "Last Updated" date at the top of this policy
  • Sending you a notification through the game or via email (for significant changes)

Your continued use of Lit Games after any changes indicates your acceptance of the updated Privacy Policy.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect, use, and disclose
  • Right to request deletion of your personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

12. European Privacy Rights

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

  • Right to access, rectify, or erase your personal data
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Ideation Tech Limited
Email: ideationtech@outlook.com
Address: Unit 89, 3/F, Yau Lee Centre, No.45 Hoi Yuen Road, Kwun Tong, KL

By using Lit Games, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

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